Real World Client Opportunity

rent24 Specs

Location:

Berlin based company.  International presence.

Offerings:

Coworking, coliving, events, meeting spaces, and an accelerator program (incubator)

Briefing

Situation:

A new event space (1st in America) is coming

Challenge:

Find an effective way to visually display the space

Methodology

Discover | Define | Develop | Deliver

Jessica (Willaert) Boweak

Jessica (Willaert) Boweak

Sales and Marketing Manager North America at rent24

Jessica is responsible for Rent24’s entire marketing presence in North America.

  • Coworking: 53 spaces but only 7 of those are located in the United States.
  • Coliving: Only spaces available in Europe
  • Event Space: 1 opening in Chicago.  The rest are in Europe

MY ROLE: User Research + Prototyping

RENT24 PROJECT TEAMMATES

Patrick Ruff

Joan Coulter

DISCOVER

User Journey Map | Competitive Analysis | Brand Culture Assessment | User Interviews

USER JOURNEY MAP

thestorefront.com

VS

rent24

COMPETITORS ANALYZED

(click to expand competitor’s data)

THE RENT24 BRAND

Europeans work to live

  • The video to the right is directly from rent24’s site.  There is an apparent sense of prestige and elegance.  There is a home-like coziness to the decor.
  • We found this is due to the European work lifestyle.  They like to take long breaks for meals, feel at home while at work, even take naps.

Americans live to work

  • American’s do not want a home away from home work lifestyle.

  • Our focus is a well lit, energized work atmosphere that enables an efficient approach to doing one’s job.

**Berlin- Rent24 Flagship Location**

USER INTERVIEWS

Event Space Interview Findings

Coworking Space Interview Findings

Takeaways From Both Findings

DEFINE

Affinity Mapping | Findings and Recommendation Matrix | Persona

AFFINITY MAPPING

Affinity mapping helped us discover where the critical pain points our interviewees were experiencing.  We interviewed working professionals either because they had rented event spaces in the past for work or were candidates for utilizing a coworking environment.

We gathered that professional’s need 3 things in order to even consider renting a space. They need: pictures of the space, a list of included amenities, and a need to talk with a real person early in the searching process.

The interviewees that were candidates for coworking environment’s minimum required: a nice ambiance, ensured safety and security of their belongings, and a clean environment.

FINDINGS AND RECOMENDATIONS MATRIX

Event Space

Current site lacks information, is difficult, and contact sales.

Coworking

People want more information and images that reflect their ideal space.

Recommendations

 

  • Include all necessary information
  • Make it convenient to contact sales in multiple places
  • Filter/search more efficiently

Recommenations

 

  • Have a real person as point-of-contact

  • Vendors & amenities available

  • Variety of pictures/video of space

DEVELOPED PERSONAS

Primary Persona

Secondary Persona

PROBLEM AND SOLUTION STATEMENTS

Problem Statement

User needs to find a space for their needs through a site that reflects a refreshing and familiar experience.

Solution Statement

Decrease user frustration when booking a space so that users will be more likely to stay on site and rent through rent24 thus increasing revenue.

Develop

Design Studio| Sketching | User Testing

DESIGN STUDIO

SKETCHING

USER TESTING

3 Most Important Insights Received:

  1. Copy must be conversational and clear
  2. Amenities must be fully listed and consistent across pages
  3. Convention is preferred

DELIVER

INTERACTIVE PROTOTYPE